Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Googleâ€™s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users.
WPP owned research company Millward Brown have ranked Google number 1 once again on their listing of the top 100 global brands. This is yet another piece of good news for Google employees and shareholders alike, coming around the same time as their declaration of a surprisingly strong quarter, which drove their share price up 20 percent.
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords.
At last some news from Microsoft that has nothing to do with acquiring Yahoo! The Live Search team at Microsoft announced that they have made several modifications to their News Search format. Now the information will be categorized into separate sub headings and the news results page has also been given a facelift.
The Wall Street Journal reported yesterday that Yahoo! and Google are in talks to moved a step further, with regards to their search advertising deal. The 2-week test where Yahoo! Search results showed Google AdSense ads is supposedly looking so encouraging that both companies are already talking about extending the deal.
Users of Twitter have revealed to TechCrunch that they have come across ads displayed within the twitter feeds during this past week, just after some breaks were reported in the continuity of their services.
While it has been widely predicted that mobile advertising is set to become big business, there is still a long way to go. Advertisers would be smart to start learning some lessons from other forms of digital media, and start testing their service offerings on consumers who already use advanced mobile handsets.
In August 2007 the government of Brazil threatened to shut down Google.br after it was found that paedophilia and child pornography was being propagated through the Google-owned social network, Orkut.
This was never going to be a straightforward acquisition and we all knew that. However, Microsoft’s bid to acquire Yahoo! has just turned more complicated with a whole new set of competing factions coming out of the woodwork. Google, AOL , News Corp. and Time Warner have all re-emerged as significant players.
Google has just launched a new applications development platform, called the Google App Engine. This new service makes it extremely simple for webmasters and content owners to create and run new internet applications.
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort.
Click fraud has long been one of the major problems that advertisers using pay per click platforms have to deal with. Yahoo! Search Marketing has decided to do “whatever” they can to protect their advertisers from click fraud.
After receiving regulatory approval of their acquisition of DoubleClick, the policy makers at Google have been trying to reorganize the functioning of the company to achieve maximum productivity, while at the same time offering quality services to their clients.