Google, as a company, tends not to take sides on matters not concerning their domain; i.e. issues other than those related to information access, technology and energy. However, they made an exception to this rule and have spoken out against the constitutional amendment banning the marriage between individuals of the same sex.
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City.
Following all the hullabaloo after the Yahoo! board of directors refused Microsoftâ€™s offer to buy them over, and the threats led by investor Carl Icahn, to replace the entire board of Yahoo!, the headless chicken that is Yahoo! is now looking at merging with another collossal sinker, AOL.
Microsoft has now integrated Powerset into the Live Search platform, since last month. The Redmond-based software giant is believed to have paid $100 million for Powerset’s semantic search capabilities in an attempt to improve their position in the search engine market after the failed attempt to acquire Yahoo! earlier in the year.
With the manifold increase that audio and video have recently gained on the Internet, it is becoming extremely difficult for users to find exactly whatever it is that they are looking for. In order to make the task simpler, Google has launched a speech recognition tool that enables searching within audio and video files.
In keeping with their goal to make information available easily, all over the world, Google has decided to invest in a O3b Networks, an organisation that aims to provide Internet connectivity all over the world, especially to people in developing nations.
The U.S.A. has now caught up with Western Europe in adoption of 3G technoloy. A new report from comScore has found that it is a neck and neck race between the two regions now, with 28.4% of U.S. mobile users and 28.3% European mobile consumers using 3G technology.
After the recent successful launch of their web browser, Google Chrome, the search giant is now getting ready to release another long awaited, but not as surprising new product – the new Android mobile phone, by the last quarter of the year.
The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole.
Chinaâ€™s mobile ad industry has taken a huge leap forward in the first half of 2008. The nation’s leading mobile advertising company, Madhouse, Inc., has reportedly served over 2.3 billion mobile ad impressions in the first half of this year, which is already about 5 times the total number of mobile ads served in the entire previous year.
According to the Wall Street Journal, Google and Verizon are believed to be negotiating a deal together. If the deal comes through, Google would be the default search engine on Verizon’s network. If all goes well, this facility could even be extended to Verizonâ€™s Web portal and FiOS TV service at a later stage.
Google launched a new tool, last week, known as the Gears Geolocation API. This tool will enable mobile and desktop users to detailed information about the area they are in, even if they do not know where they are and their mobiles are not GPS enabled.