With the number of mobile web users increasing at such a great speed, it definitely makes good business sense for Internet service providers to start serving up ads on mobile phones, and that is exactly what Yahoo! has already started doing.
With millions of users all over the world using Google search everyday, certain topics are bound to be very popular or ‘Hot’ among searchers at any given point of time. Google will now inform users about the popularity of such topics when a user searches for them.
It would be reasonable for most people to assume that the demographic of people who use the mobile phone the most, would be the typical high profile executive, or the youngsters in school and college who like to chat with and SMS their friends constantly. But, surprisingly, according to a survey by Scarborough Research this is very far from the actual facts.
When the iPhone was first launched in the U.K. in 2007, its manufacturer Apple, made a deal with service provider O2 through which, O2 had exclusive rights to sell the iPhone in the U.K. Obviously this monopoly proved very good for business, but the deal which was for a period of two years has now ended.
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches.
If the latest buzz in the mobile industry is to be believed, AOL seems to be getting ready to shut down their mobile advertising network.
While it is true that in general that the effect of online ads on social networks is not quite as strong as the effect of online ads on search sites, it has been found that ads on Facebook have definitely begun to show very good results, even surpassing the performance of ads on search giant, Google.
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this.
According to a report released recently by HubSpot, search is no longer necessarily the best source of traffic for online marketers.
It looks as though, Facebook will do all that is required to slow down the growth of Twitter and to retain their own popularity.
Results of a study recently conducted by campaign measurement firm, Dynamic Logic, regarding the effectiveness of in-call advertising have just been released and are looking very positive for the new ad medium.
comScore has revealed that display ads on social networks accounted for more than 20% of the total number of online ad impressions in the USA during the month of June 2009 .
BusinessWeek has reported that Google’s popular video sharing site, YouTube, is in talks with various Hollywood Studios to rent out movies to their users.