We’ve all been there, it’s Christmas Eve or Christmas Day and we’ve forgot to get a present for a friend or family member. The shops are closed and at this point we are forced to go online, searching for a Christmas gift that won’t have to be shipped. This Christmas is my first in digital marketing and this time around I have a different perspective on last minute shopping, as I now see this as an excellent opportunity for some crafty PPC advertising from companies offering services. Gift days, such as spa visits, and event tickets are the ideal last minute gifts, as they require no postage and can simply be printed out. But how many companies offering these services are actually recognising this and upping the ante, with just days to go until Christmas?
For their December report on the State Of The Web, Opera have undertaken research into which sites are most popular on mobile in nations across Europe. Using their findings, they have compiled a list of the top 10 local domains visited from mobiles in each country and the results are quite interesting. Unsurprisingly, news sites are the most popular and make an appearance in the top 10 of every country in the study.
More impressively, this type of site sits at the top of the perch in an astonishing 23 nations and shows the importance of mobile devices in receiving instant news updates. However some countries are more news obsessed than others and it would seem that Croatian and Norwegian residents are infatuated with current affairs, as their top 10 domains consist of a staggering 8 news sites.
Infographic’s have been a bone of contention for some time and many SEO’s will tell you that using images in the place of text is not the best link building practice, with the common cause for this being scepticism regarding the ability of infographics to garner valuable links. However infographics can be of real benefit to your SEO efforts and you should certainly consider incorporating them into your campaign, where appropriate. Presenting key data in a visually stimulating and easy to interpret format can convey your message for quicker and lead to greater sharing, compared to lengthy text articles containing the same statistics. So the real question is how you can create a successful infographic, akin to the one pictured below.
The success of mobile apps has soared in recent years, largely as a result of the advent of the smartphone and the equally meteoric rise of the iPhone. The phrase “there’s an app for that” has become a common phrase in our everyday vocabulary and is today more likely to be said than “there’s a website that can…” and this is reinforced by the fact that mobile apps now have penetration rates of more than 50% in many developed markets. Millions of apps have been downloaded from Apple’s App Store and the Android Market, with mobile apps now overtaking web browsing as consumers’ favourite mobile past time. However success always attracts those looking to making a quick buck on the back of it, often using some form of fraudulent activity and the world of mobile applications is no exception. Amethon, who offer a range of services to measure mobile analytics, have recently published a report, detailing the threats associated with mobile applications.
Yesterday 3 of the AccuraCast team, including myself, were lucky enough to attend the first ever Content Marketing Show, held in Holborn’s historic Conway Hall. The importance of creating great content is emphasised by the fact that it is now worthy of it’s own event of this stature and it was enjoyable to hear some opinions from those across the entire business and marketing spectrum. Perhaps the most interesting and appealing aspect of the event was the variety in terms of talks and speakers and with various angles on creating content offered throughout the day, it certainly provided food for thought.
Online shopping has meant that defecting from one brand to one of their competitors has never been easier, as finding another retailer can occur in a matter of seconds and in just a few simple clicks. Therefore the reputation and perception of your brand has never been more important and this is where customer reviews become key. Collecting the opinions of others has always been an integral part of the decision making process for purchasing a product or service and this has transcended to the online environment, where users seek the reviews of fellow online shoppers and use this to influence their decision. Therefore if you have poor customer reviews for your products and services on your site or the sites of retailers, then the likelihood of a user defecting to a rival is greatly enhanced.
According to a recent study from Juniper Research, the next generation of wearable devices will cause the value of the sector to rise rapidly and reach $1.5 billion within the next 2 years. The report, entitled “Smart Wearable Devices: Fitness, Healthcare, Entertainment & Enterprise”, defines a wearable device as “a device which accepts input and processes that input and while being used, is worn on or otherwise attached to the body”. This concept is certainly not a new one, but its popularity has been greatly enhanced by the advent of more advanced smartphones and tablets, which provide users access to an untold number of apps that are able to send information to a desktop or online profile.
Every marketer knows that their online efforts are not simply driving online conversions, but that they are a key driver of a considerable proportion of offline transactions. This is even more evident for your PPC efforts, as your ads and landing pages are always likely to include your phone number and the locations of your physical stores, which leads to a number of purchases that cannot be tracked and attributed to the appropriate source. Google, however, introduced a potential solution to this when it began offering both call tracking and call extensions!
The holiday season is officially upon us, with many consumers beginning their quest for the perfect Christmas gift and some have already made their first gift purchases. With this mind, it is extremely important that retail brands begin creating and implementing their Christmas plans and really many should have already taken this step, considering that their target audiences have commenced their festive shopping. If you are finding this a struggle, then fear not as help is at hand! Google have recently sent out their research on creating effective affiliate offerings over the Christmas period and many of these principles can be transferred to all areas for any retail brands or agencies managing accounts for them.
A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site.
The research, titled “The Power of Like Europe”, provides insight into how a number of European retail brands successfully harnessed the power of liking and sharing, explaining how to use Facebook to build brand awareness, create an online presence and, most importantly, drive consumers to take the desired action. Engagement on social networks and the time spent on them is much higher in Europe, where residents account for a greater proportion of time spent on social networks than any other continent on the planet and this explains why Europe is the ideal place to conduct such a study.
Mobile service providers will see mobile roaming revenues soar over the next 5 years, according to a recent study by Juniper Research on the future of mobile roaming and usage. An increase in mobile data usage abroad and a reduction in roaming charges will see revenue rise from $46 billion this year, to a staggering $80 billion in 2017 and this will mean that mobile roaming will account for around 8% of total revenue for the majority of operators.
Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. In the announcement, Microsoft revealed their partnership with Yahoo has now become the Yahoo Bing Networ and subsequently the adCenter has been renamed. Yet the alteration of the name appears to be the largest change to the network, as the format remains largely unchanged and it is safe to assume that is simply a re-branding exercise.
On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate.
The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. The concept has altered dramatically in terms of usage, as companies attempt to move away from a reliance on location based services and create niche offerings for their desired audience.
In the eternal quest to improve their offerings to both advertisers and users, Google are testing a new format for the ads that appear on Google Images search results. After a number of key improvements were made to the original format, it appears that the search engine are aiming to offer a sleeker and more aesthetically pleasing experience in Google Image Search.
The popularity of tablet devices is growing rapidly, as iPad’s continue to achieve impressive sales figures and devices like the Kindle Fire and Google’s Nexus tablet are eagerly awaited in the UK market. However recent research by Strategy Analytics has revealed the staggering growth that tablet devices will achieve over the next 4 years, with global usage set to surpass 780 million by 2016.