Data Mining Techniques
The core of a business intelligence process lies in data mining with multi-point analysis. Multiple data points are compared with each other, over time and with external influencing factors to highlight behaviours and trends in the data. In this stage the numbers are crunched to find out everything we possibly can about your customers.
AccuraCast use cutting-edge data mining methods and innovative data analysis strategies to analyse customer information. Typically a project is approached with a few pre-defined questions in mind that need to be answered and is followed-up by an open-ended analysis that investigates relationships between various elements, influencing factors and trends. Customers use our market research services to also understand how external factors influence their business.
Data mining with predefined points of analysis
Data mining with predefined points of analysis is aimed at understanding customer behaviours by analysing relationships between various pre-decided influencing factors. The results of such an analysis will answer questions relating to the interaction of a set of influencing factors. For example, a predefined analysis of customer service Vs sales would illustrate the effects of good and bad customer service on sales, and would answer questions such as how important customer service is to your customers and how much it influences future sales.
Data mining with open-ended analysis
The objective of data mining with open-ended analysis is to
discover trends that are not anticipated by ordinary immersion in the day-to-day
business. Open-ended analysis is important because it is not biased by the
knowledge and expectations of individuals working in the industry but is
guided by findings from prior analysis of predefined points and the experience
of an external, unbiased agency.
Results of data mining
At the end of the multi-point analysis, AccuraCast deliver the results of the business intelligence project. We will walk you through the results, provide an explanation of their meaning; the inferences one can draw from the results and the actual implications to your business. AccuraCast will also deliver a set of recommendations based on the findings. These recommendations can vary in scope from operational changes to marketing requirements.
