Action For Children
Action For ChildrenJul 01 2011
Google gives a number of charities up to £10,000 / month of free search advertising. A charitable campaign, through Google Grants, was created and managed for Action For Children. The search ads were used specifically to raise awareness of the London Black Families project, which handles multi-racial adoption. The campaign drove thousands of visitors to the site, helping the charity to reach potential new adopters, thereby making it easier to find loving homes for black and mixed-race children.