Euro Disney Lead Generation

+44 (0)800 019 6813
Euro Disney Lead Generation

Euro Disney Lead Generation

We are working with Euro Disney and Pierre & Vacances – Center Parcs to promote their brand new eco-tourism development, Villages Nature throughout the UK and Europe. Innovative PPC management has driven the cost per lead down to less than a fifth of what it used to be.

Marketing channels:

  • Google Search
  • YouTube
  • Google Display Network
  • Facebook

Strategy:

Villages Nature is a new brand created by the partnership of two global brands – Disney and Pierre & Vacances – Centre Parcs. Our strategy has been to promote the brand in order to raise awareness among property investors and then deliver leads from interested buyers.

A multi-channel marketing approach is being used to engage prospects and show them various elements of the project. Videos on YouTube, rich media ads on the display network and social ads on Facebook work in synch with a regular search campaign. We designed effective landing pages to capture user interest and specific social campaigns to drive up lead volumes.

Results:

  • Cost per lead reduced by 80% in under 6 months
  • Over 400% year-on-year growth in lead volumes