Paragon Microfibre International PPC

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Paragon Microfibre International PPC

Paragon Microfibre International PPC

Paragon Microfibre is a major UK-based manufacturer and distributor of microfibre products. We helped them drive their business forward and grow their national and international presence through our search marketing services.

After having tried search advertising on a small scale for a year, Paragon were convinced of the potential and eager to grow nationally and even overseas. They chose us because they believed we had the experience and capabilities to boost sales and their global presence.

Marketing Channels

  • Google Search
  • Google Shopping
  • Google Display

Strategy

Remarketing ad for PAragon MicrofibreThe existing AdWords account needed improvements to refine targeting, messaging, tracking, and scalability. We started optimising their campaigns. Tightly targeted campaigns were created with well-written ad copy, driving visitors to specific pages on the site rather than just the home page. Poor performing keywords were removed, and the bid strategy was changed to focus on keywords that delivered results.

Once the English campaigns were optimised and started showing fantastic results, we set up campaigns in more than 15 countries in the local languages, allowing them to export to mainland Europe – which had grown their business meteorically.

Next, we set up multiple Google Analytics accounts to enable user data analysis for each country domain. Smart remarketing lists were created to enable us to segment their international audience and deliver a better customer experience.

Results

  • 98% average year-on-year growth in traffic to the site for the past 3 years.
  • 77% average year-on-year increase in order volumes for the past 3 years.
  • The brand now has a presence in 16 countries and continues to grow in terms of brand presence and sales.