Pierre & Vacances Multilingual PPC

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Pierre & Vacances Multilingual PPC

Pierre & Vacances Multilingual PPC

The Russians love the French town of Deauville so much that they built a mini replica of it in their country. Pierre & Vacances Center Parcs are now attracting affluent Russian investors to the original town using our multilingual marketing expertise with Yandex.

Marketing channels:

  • Google
  • Yandex

Strategy:

Russian searchers use Yandex and Google, with the former taking approximately 60% market share. We built campaigns in Russian to target users on both search engines, driving them to a special microsite built to promote luxury property in the resort town of Deauville.

Results:

  • 16% increase in reach through targeting new markets