UEFA Ticket Sales on Facebook

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UEFA Ticket Sales on Facebook

UEFA Ticket Sales on Facebook

Our innovative Facebook advertising services helped UEFA to drive ticket sales for their European league events. Advertising is highly targeted using niche audience groups within and outside the brand’s page followers.

Marketing channels:

  • Facebook

Strategy:

Audience insights showed us that attendees to Women’s and youth league events tended to be locals, families with children who play football and football enthusiasts who just want to enjoy an evening out.

Based on these insights, we launched highly targeted campaigns on Facebook to build awareness and drive ticket sales for the UEFA European Women’s Under-19 Championship. Campaigns were built dynamically as teams progressed through the finals to reflect the latest matches.

Results:

  • Series of geo-targeted campaigns focused on specific matches
  • 3.55% engagement rate