UFC London Online Promotion

+44 (0)800 019 6813
UFC London Online Promotion

UFC London Online Promotion

We worked with Ultimate Fighting Championship to promote their biggest ever Fight Night in London. Pre-sales awareness was driven through targeted advertising on search and social media. Tickets to the event sold out within an hour.

Marketing channels:

  • Facebook
  • Twitter
  • Search

Strategy:

We generated a buzz and built up excitement about the event online through targeted campaigns on all channels. Users were encouraged to register their interest by signing up online to get an exclusive pre-sale code.

Results:

  • Thousands of users signed up for the pre-sale code
  • Event sold out at the O2 Arena in 27 minutes