Google AdWords recently launched a new resource to help marketers reach mobile Internet audiences more easily. This service is called Go Mobile!
Go Mobile! provides tips to help marketers realise how best to reach their mobile clients. Google aims to make the site helpful to both new comers to the mobile marketing as well as to experienced marketers.
At present, the Go Mobile! site merely provide a one-page write-up with tips on mobile marketing, as follows:
Mobilise your website – if pages are specifically formatted for the mobile browsers, it becomes easier and faster for the user to see the highlights of the products or services being offered, thus saving the user’s time and improving the chances of making a sale.
Know your place – instead of asking the user for his location, make use of information from the mobile browser, or use Google Maps or other applications to know the customer’s location, thus impressing customers and providing more locally relevant information.
Offer ways to engage at any time – Since the mobile handset is always with the user, the marketer can engage them by providing a QR code or a phone number on a bus, for example, or by creating a downloadable mobile game to reinforce the brand.
Help customers spread the word – Encourage users to take part in events and ad campaigns etc. by sending MMS, IM, email etc to their friends.
Help them find you – make use of the ad products which Google offers to place relevant ads alongside the mobile search results when a customer is looking for something.
These basic steps are more common-sense than strategy, but could help marketers focus their mobile marketing initiatives more effectively.
