The Real Top 100 Digital Agencies?

TrophyIn 2013, Econsultancy ranked the top 100 digital agencies, based on income. We compared these rankings to Google’s own ranking of the top digital agencies for UK searchers. The degree of overlap was shocking, to say the least.

Only 3 of the top 100 earning agencies were considered worthy of being ranked in the top 20 (first two pages) on Google’s search results for the term “digital marketing agency”.

To give Google its due, we decided to check further, and broadened our search to cover more search terms that fall under the umbrella of digital marketing. These were the results:

Search Query Number of Real Top 100 UK Digital Agencies that Rank in Google’s Top 20
digital marketing agency 3
seo agency 1
search engine marketing agency 5
online advertising agency 3
social media agency 2

The search term that fared the best was “search engine marketing agency”, with 5 out of the top 20 sites listed actually ranking in the real world top 100.

So why is there such a vast difference between the real world and Google’s search results, especially in the field of digital marketing?

While it’s nice of Google to try and level the playing field for smaller agencies, is this necessarily what is happening here? Or are we just seeing yet another case of a bunch of people gaming the algorithm to come out on top?

One could make the argument that income isn’t a good indicator of the best agencies. But then should it really be so drastically ignored?

Share your thoughts here

The full list of top 100 digital agencies, as ranked by Econsultancy, along with their presence on Google’s organic search rankings is shown below:

Google Position for Keywords*
Rank Agency Income Digital SEO SEM Advertising SMM
1 SapientNitro 132,118,020
2 LBi 58,000,000
3 AKQA 48,705,732
4 Engine 40,167,660
5 BAE Systems Detica 34,979,784
6 Salmon 32,716,000
7 Deloitte Digital 27,000,000
8 iProspect 25,400,000
9 RAPP 23,607,052
10 Wunderman Network UK 23,000,000
11 M&C Saatchi 22,900,000
12 iris Worldwide 22,200,000
13 CACI 21,783,000
14 Razorfish UK 21,033,000
15 GSI Marketing Solutions 20,200,000
16 Javelin Group 20,000,000
17 Endava UK 19,500,000
18 Dare 18,900,000
19 MRM Meteorite 18,312,000
20 Havas EHS 17,145,630
21 Tullo Marshall Warren 17,113,320
22 Amaze 17,022,000
23 R/GA London 16,000,000
24 VCCP 14,872,000
25 Grass Roots Group UK 14,500,000
26 Proximity London 12,162,152
27 POSSIBLE 11,800,000
28 Reading Room 10,385,552
29 HeathWallace 9,750,000
30 Greenlight 9,600,000 9 1
31 TH_NK 9,563,400
32 Stickyeyes 9,189,230
33 Leo Burnett Group 9,000,000
34 Profero 8,999,000
35 Realise 8,831,438
36 Zone 8,795,000
37 iCrossing 8,302,401 7 6 19
38 Haymarket Network 8,008,640
39 Jam 8,000,000
40 Tangent Snowball 7,538,847
41 Investis 7,400,000
42 Axonn Media Limited 7,391,720
43 ais London 7,300,000
44 The BIO Agency 7,100,000 2
45 The Big Group 7,090,000
46 Edelman Digital 7,000,000
47 VML London 6,924,000
48 Cognifide 6,900,000
49 Valtech 6,817,577
50 CDS Digital 6,636,945
51 Technophobia Ltd 6,610,000
52 Karmarama 6,581,969
53 Ayima 6,500,000 13
54 Epiphany 6,217,187 4
55 Equator 6,200,000
56 Group FMG 6,150,000
57 1000heads 6,150,000
58 The Group 6,080,809
59 G2 Joshua 6,011,625
60 Volume 6,001,000
61 Summit Media 5,900,000
62 gyro 5,891,000
63 WCRS 5,827,792 8
64 twentysix 5,718,000
65 Click Consult 5,600,000
65 Jellyfish 5,600,000 12 19 10
67 Metia 5,589,000
68 Rippleffect 5,583,584
69 Agency Republic 5,306,708
70 POKE 5,221,886
71 Foolproof 5,200,000
72 Latitude Digital Marketing 5,082,000
73 Hugo & Cat 5,053,000
74 Weapon7 5,000,000
75 Precedent 4,851,000
76 Indicia 4,724,735
77 Elvis 4,600,000
78 AIA Worldwide 4,494,226
79 CMW 4,420,000
80 MSL Group UK 4,386,774
81 The Real Adventure 4,380,000
82 Code Computerlove 4,305,000
83 TBG 4,300,000
84 Rufus Leonard 4,292,000
85 Add People 4,265,000
86 Freestyle Interactive 4,242,725
87 Holler 4,200,909
88 Tempero 4,200,000 12
89 Search Laboratory 4,188,029 14
90 Abacus e-Media 4,032,284
91 Redweb 3,899,619
92 Fresh Egg 3,850,000
93 Huge 3,800,000
93 Grey London 3,800,000
95 Five by Five 3,747,000
96 e3 3,720,000
97 equimedia 3,700,000
98 Mediaworks Online Marketing 3,500,000
99 Brass 3,477,000
100 Pancentric Digital 3,351,000

* Google rankings were analysed for the top 20 listings returned on each of the following search queries, which are similarly listed as column headings in the table above: digital marketing agency, seo agency, search engine marketing agency, online advertising agency and social media ageancy.

Posted in Google, Internet, Marketing, Search, SEM, Social media | Tagged , , , ,
  • http://huemordesigns.com/ Jeff At Huemor

    I’m going to have to agree with this. While we’re a small creative agency, most of our business is repeat, or direct referral from past customers. We do get inquiries in from search engines, however a lot of the times they’re not quite the right business for us.

    Being visible on Google is important, especially for peer recognition and awards, but it doesn’t equal success. Networking, making long lasting relationships, and good impressions lead to better business. Continue to do that at a higher level year in and year out and you’ll start to understand how these companies amass so much business.

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