YouTube Allows Channel Exclusion
YouTube Allows Channel ExclusionSep 03 2010 - Google, Marketing - Farhad Divecha
Last month, YouTube added a feature that allowed advertisers to age-restrict videos. Now, they have added a new feature that allows advertisers to restrict their ads from appearing on individual videos or channels.
According to YouTube officials, advertisers have requested the addition of such a feature often. This feature is almost the reverse of the above feature, as it will allow advertisers to decide which videos or channels their ads should not be shown on.
This new feature will help advertisers to better target their ad campaigns to a select audience, thus giving them better value for money through a higher Click-through rate.
YouTube senior product manager Baljeet Singh says this feature will give more control to advertisers by allowing them to decide which videos and channels their ad should not appear on.
In the past advertisers had to depend on YouTube’s own marketing services to decide which ad should be shown at which juncture.
For instance if someone is advertising a vegan product, they would obviously not like to show their ad on a TV show or channel which concentrates mostly on meat products.
Even is the advertiser feels that a certain type of audience is inappropriate for his product, thus giving him a low conversion rate, he can optimize the campaign to suit his requirements.