AOL Shopping For New Search Partner
AOL Shopping For New Search PartnerJun 09 2010 - Internet - Farhad Divecha
Rumours have been doing the rounds regarding a possible deal between AOL and Microsoft. AOL’s Chief Executive, Tim Armstrong, has said that the company is in talks for a new search deal. Their current deal with Google is due to end shortly.
According, to the Business Insider, inside sources reveal that AOL is actually looking for a buyer in Microsoft. Even if these rumours prove to be false, anyone who gets the search deal would have an edge for an eventual takeover of the company.
The rumours could be based on the fact that Microsoft has for long been on the lookout for a company that can help boost their share in the search market.
Microsoft can certainly afford to buy over AOL. They would be able to merge several of their features, such as mail, search and maps. They would also acquire a lot of man power, which would help in future projects and ideas. Most importantly, though, they would manage to cut off a major source of revenue for Google and secure another small chunk of the search market.
Google currently has a search deal with AOL. The search giant is not likely to be interested in a buy out of the company. Their interest would only be in renewing the search deal. However, if push came to shove, they might buy AOL just to prevent Microsoft from getting it.
According to experts, Microsoft may wait for AOL’s quarterly results before finalising such a deal.