For a long time it was believed that users are less likely to make expensive purchases from their mobiles than from their desktop computers. This belief has been shown to be wrong.
According to reports from Dell Inc. the value of purchases made by people through their mobile phones has now exceeded the average order value of purchases being made by users online.
Dell Inc. launched their complete mobile store applications for Android devices and iPhones some time ago and they have found that the average amount being spent on purchases through mobile is 25% higher than it is for online purchases.
The fastest selling item, the Inspiron 15R laptop is the most popular model for both mobile as well as online sales. This laptop ranges in price from $550 to $800, showing that users are not unwilling to make high value purchases from their mobile phones.
Brandon McGee, Director of Global Mobile at Dell says, “From a download and revenue perspective, the Android app is performing extremely well and reaching its goals. The iPhone app is performing twice as well as Android.”
In order to further strengthen mobile online sales, Dell suggests that in order to develop a successful mobile commerce site entrepreneurs should offer a secure site with prominently displayed lock icons on check out buttons, have a clean and easy to use interface that contains all technical and other specifications about the product being sold and also includes user reviews and provide tools to help users select products, such as the Compare feature and the Shop Assist tool used by Dell.
Promoting the mobile commerce site on popular networks such as Facebook, Twitter and on third party blogs and even via email has proved to be very helpful to Dell.
Success levels of these apps have been high enough to warrant Dell to invest in tablet apps, which are likely to be launched soon in order to further enhance their mobile commerce offering.