Advertisers can now receive a verbal pat on the back from Google when they use high quality keywords in their campaigns.
Google AdWords allows users to customise the columns they see in their Campaign Summary, Ad Group Summary and Ad Group detail views. This week, AdWords has provided one additional feature that can be seen in the Ad Group detail / Keywords list view – the Quality Score.
The Quality Score column provides advertisers information on whether their keyword quality is “Great”, “OK” or “Poor”, and what the minimum bid for that keyword is.
An official announcement from Google about the Quality Score updates also forewarns advertisers about a new Quality Score algorithm update that will be implemented next week, to further improve their ad serving quality.