Search Giants Considering DoubleClick Acquisition
Search Giants Considering DoubleClick AcquisitionApr 04 2007 - PPC - Farhad Divecha
Affiliate advertising and reporting platform provider, DoubleClick is supposedly up for sale with the who’s who of search bidding on it.
DART is the ad serving platform and Performics is the search and affiliate marketing platform of the company, which is quite popular with naive advertisers and notorious among those that understand marketing. Underhand sales tactics, non-original technology and a big bank account backing them have been the main vehicles to their success.