Tips For Better Results on The New Yahoo! Platform

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Tips For Better Results on The New Yahoo! Platform

According to Yahoo! Search Marketing, in order to take advantage of the new ranking model, users should do the following:

  • Include keywords in the ad
  • Use the excluded keyword feature to optimise Advanced Match keywords
  • Review current bids
  • Set a campaign budget that meets the business’ goals.

Sounds an awful lot like what Google has been telling advertisers to do for the last few years!