Facebook & Bing Update Relationship
Facebook & Bing Update RelationshipFeb 15 2010 - Search, Social media - Farhad Divecha
Microsoft and Facebook have worked together for a while now, and they have now decided to expand the scope of their working relationship.
Microsoft’s search engine, Bing, will now be providing Facebook users with a more detailed search experience. Facebook users will now have full access to several features that are available on Bing, instead of just a few links as they previously had.
This means that Facebook users will get better search results, with the use of the new tools now available to them.
Microsoft has a 1.6% stake in Facebook, which they had bought for $240 million about two years ago allowing search integration between Bing and Facebook in the U.S. This search integration will now be available to Facebook users all over the world.
So far, Bing has been providing display ads on Facebook, but it has been mutually decided that from now on, Facebook will provide their own display ads. They can better decide what ads will be best suited tot heir website. Microsoft will, however, continue to provide search ads to Facebook and Facebook search results will of course continue to be powered exclusively by Bing.
This has been a good time for Facebook, as they will not only earn more revenue through the display ads, but they are also completing six years of social networking. They now have about 400 million users, which is a landmark in itself, and the figure has almost doubled over the last year.
It is also expected that Facebook will set up its own full-fledged webmail product, and with more and more people spending so much time on Facebook, they could soon become the top news source on the Internet.