A study of the global search market undertaken by comScore recently found that over 113 billion searches were carried out online in July 2009.
The study shows that the search industry has grown by 41% in July 2009, compared to what it was in July 2008.
Expectedly, Google cornered the lion’s share of the searches conducted. It had 76.7 billion searches which is 67.5% of the total number of searches carried out in July 2009.
Google’s competitors were left far behind. Yahoo! received 8.9 billion searches or 7.8% of the market share. Yahoo! was closely followed by the popular Chinese search engine, Baidu, which received 8 billion searches which is 7% of the market share.
Microsoft’s Bing, which was launched only in June 2009, registered 3.32 billion searches which is a 41% growth compared to July 2008’s volume of searches on Live Search.
Generally speaking, all the well known search engines showed a significant growth in the search volumes they received compared to the same time period last year. Most notably, the Russian search engine Yandex grew by 94%.
comScore has further revealed that the behaviour of search engine users varies markedly from region to region.
They found that Europe accounts for the maximum number of searches with 32.1%, while the Asia-Pacific region follows with 30.8% and North America has 22.1%.
On the other hand, Latin America had the largest number of searches per person. They had an average of 13 search usage days per person in a month, and each searcher conducted 130 searches on an average.
They were followed by Europe which had 117 searches per user and North America which had 12.5 usage days in the month.
The Middle East and Africa lagged behind with only 5.8% of searches conducted worldwide, 10.5 search usage days per person and 97.3 searches per person.