Google / YouTube Remain Most Popular Video Sites

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Google / YouTube Remain Most Popular Video Sites

Google sites including Google Video and YouTube continue to dominate the U.S. online video market with 16.7% of the total video streams initiated.

According to comScore, the Google sites boasted 57.4 million unique users and 1.2 billion streams in the month of March. The lion’s share of this traffic came from YouTube, which accounted for 53.5 million unique users and 1.1 billion video streams.

The top 10 online streaming video properties ranked by comScore were as follows:

Property Video Streams Initiated (MM) Share of Video Streams Initiated Unique Video Streamers (000) Reach (%) Among Total U.S. Internet Users
Google Sites 1,177 16.7% 57,376 32.3%
Yahoo! Sites 434 6.2% 34,532 19.5%
Fox Interactive Media 421 6.0% 47,446 26.7%
Viacom Digital 260 3.7% 20,245 11.4%
Time Warner Network 222 3.2% 28,945 16.3%
Microsoft Sites 151 2.2% 17,933 10.1%
Roo Group, Inc. 96 1.4%
Disney Online 90 1.3% 9,801 5.5%
ABC.com 80 1.1% 7,033 4.0%
ESPN 67 1.0% 8,603 4.9%
Total Internet 7,014 100.0% 126,635 71.4%

In total, more than 126 million Americans viewed online streaming video in March, which amounts to 5 out of every 7 U.S. Internet user. On average users viewed nearly two video streams per day resulting in an average of 145 minutes of online video in March 2007.