August 2014 Newsletter

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August 2014 Newsletter

August 2014 Newsletter

New: Website Call Tracking With Google – Are You Using It?

AccuraCast Call Number

Google released a new AdWords tool this week: Website Call Conversions. The service allows advertisers to identify and measure calls to their business after an ad click through occurs.

A unique forwarding number will be generated for each AdWords click after a snippet of code is placed on the company’s website or mobile site. This will then measure the calls made by customers from different pages of the website.

Brands will now be able to understand which keywords and touch points are generating the most phone calls and customer engagement. Calls that are made from different pages on the website can also be assigned different values, which will allow advertisers to measure pages that are most effectively turning visitors into customers.

If you want to find out more about call tracking and pay per call advertising, get in touch with us »