Search engine optimisation checklist
| Created an optimised page title. 60 characters max | |
|---|---|
| Optimised description meta tag. Less than 250 characters | |
| Listed comma-separated keywords in the keywords meta tag | |
| Included keywords in page heading <H1>...</H1> | |
| Included kewords in H2, H3... headings | |
| Developed keyword rich body text. At least 250 words | |
| Added descriptive ALT text to all images | |
| Specified image height and width for all images | |
| Used descriptive text and keywords within all hyperlinks | |
| Provided static HTML links to all pages on your website | |
| Placed keyword-rich copy in the top half of your page | |
| Used bold font and italics to format important text | |
| Minimised amount of code on the page - stored JavaScript in an external file | |
| Ensured that your pages are easy to read, to find and to navigate | |
| Used keywords in your URL, subdomains and file names | |
| Drafted a link development plan | |
| Ready to go? |
Search engine optimisation dos and don'ts
| Do | Don't | |
|---|---|---|
| Use keywords in the title. | Stuff keywords in your title. | |
| Create pursuasive descriptions | Write sales-heavy descriptions | |
| Use cascading style sheets (CSS) | Use tough to read fonts | |
| Store all JavaScript in a separate file | Use dynamic page URLs | |
| Create a simple navigation scheme | Use frames based navigation | |
| Ensure your webpage downloads fast | Use big image files or flash plugins | |
| Use keywords throughout your page | Create unneccesary redirects | |
| Provide alternative navigation routs where frames or flash is used | Hide text by making it the same colour as the background | |
| Create a sitemap linking to all pages | Stuff keywords in a NOFRAMES tag | |
| Place common mis-spellings in your keywords meta tag | Stuff keywords in ALT text behind a blank image | |
| Submit your optimised site once to search engines and directories. | Plagiarise site copy. |
