Yahoo! and EuroSport Launch Sports Site

26th February 2007

Europe’s largest cable and satellite sports network has joined forced with Yahoo! to launch a new website with sports news and editorial content where users can interact with other sports fans.

For EuroSport, this is an excellent way to capitalise on Yahoo!’s experience at building a strong online portal and community. For Yahoo! this is a great way to get more content and attract users, which will eventually attract more advertisers to use their advertising services and platform.

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