Blog Readership In U.K. Growing Faster

13th June 2008

That blogs are becoming increasingly popular is obvious enough.
What is not quite so well known, is, how much the viewership for blogs has grown in recent years.

The web intelligence company Hitwise has now released some data that should come as a big surprise to most people. According to a study carried out by them recently, in the space of just about 3 years, the viewership for blogs in U.K. has gone up by 208% compared to just a 70% increase in traffic to traditional news and media sites.

It was found that between May 2005 and June 2008, the percentage of web traffic which accesses blogs has grown from just over 0.3% to 1.19%. That is approximately 1 in 84 internet visits.

Of course this is a growth of blogs and personal web sites in general and not of any single blog.

The increasing popularity of blogs is very well illustrated by the fact that during the announcement by 3G iPhone – the iPhone site received more hits from blogs than from traditional sites.

When compared with the growth for readership of blogs in the UK, the growth for readership of blogs in the U.S. is rather poor. Although it is generally assumed that Americans are very aware and concerned about the social media, it has been found that only about 0.73% of internet traffic in the U.S. showed an interest in going to blogs and personal web sites.

Tags: blogs, social media, traffic, uk, usa

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