http://www.accuracast.com/search-daily-news/google-7471/google-now-eyeing-the-tv-advertising-market/ Daily news from the world of Internet & mobile search Fri, 19 Mar 2010 20:15:05 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://www.accuracast.com/search-daily-news/google-7471/google-now-eyeing-the-tv-advertising-market/comment-page-1/#comment-4088 New Ofcom Ad Rules May Drive Viewers To The Internet | AccuraCast Search Daily News Tue, 25 Mar 2008 21:36:07 +0000 http://www.accuracast.com/search-daily-news/google-7471/google-now-eyeing-the-tv-advertising-market/#comment-4088 [...] Commercial broadcasters are very much in favor of these changes as TV advertising revenues have been falling in proportion to the increase in number of users of the Web. Paradoxically, however, it is very likely that longer and more frequent ad breaks on TV may drive more viewers to the Web, eventually leaving them with even fewer viewers. [...] [...] Commercial broadcasters are very much in favor of these changes as TV advertising revenues have been falling in proportion to the increase in number of users of the Web. Paradoxically, however, it is very likely that longer and more frequent ad breaks on TV may drive more viewers to the Web, eventually leaving them with even fewer viewers. [...]

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