Google Now Eyeing The TV Advertising Market
November 22nd, 2007
TechCrunch reports that Google may intend to create a product for television set-top boxes similar to what it has recently done for mobile phones with Android.
Rumour has it that Google may create an open-source hardware platform for television and attract developers to build applications on top of it. As usual, Google will not comment on any such rumour, but speculation has already stirred up the blogosphere once again.
The existence of Google TV Ads has been public knowledge since March 2007. Google TV Ads is currently in closed beta and allows advertisers to buy spots via Echostar’s Dish network. Advertisers receive second-by-second data about viewership data.
Vincent Dureau, the head of Google’s TV technology team says, “We are confident we are going to revive the television advertising industry by bringing new advertising to it.”
The prospects are very promising, but till Google officially announces their plans, all predictions about their intentions for TV advertising are nothing more than mere speculation.
Tags: advertising, android, cable, google, ppc, television, tv
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March 25th, 2008 at 9:36 pm
[…] Commercial broadcasters are very much in favor of these changes as TV advertising revenues have been falling in proportion to the increase in number of users of the Web. Paradoxically, however, it is very likely that longer and more frequent ad breaks on TV may drive more viewers to the Web, eventually leaving them with even fewer viewers. […]