A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding. (more…)
Recent ‘marketing’ News Stories
Dwell Time To Measure Digital Branding
Wednesday, 10th March 2010Tags: advertising, brand, microsoft, ppc, search-engine-marketing
Posted in marketing | 2 Comments »
AOL Ranked Top US Ad Network
Friday, 22nd January 2010According to data released by comScore, AOL Advertising was the top ad network in the USA in December 2009. ComScore’s reasearch results show that AOL Advertising had access to 187 million U.S. Internet users. (more…)
Tags: advertising, affiliate marketing, aol, content-network, google, microsoft, yahoo
Posted in internet, marketing | No Comments »
Google Launches Go Mobile! Site
Friday, 6th November 2009Google AdWords recently launched a new resource to help marketers reach mobile Internet audiences more easily. This service is called Go Mobile! (more…)
Tags: google, google mobile, mobile, mobile-advertising, mobile-ppc, mobile-search, mobile-search-marketing
Posted in google, marketing, mobile | 7 Comments »
View-through Conversion Tracking On Google Network
Tuesday, 6th October 2009AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. (more…)
Tags: advertising, content-network, display-advertising, google-adwords, ppc, search-engine-marketing
Posted in google, marketing, ppc | 2 Comments »
Oprah Sues Online Marketers For Brand Abuse
Friday, 21st August 2009Online Marketers Beware!
The above mentioned statement is only applicable to those online marketers who use the names or photographs of celebrities, to endorse their products without having taken the consent of the celebrities concerned.
While this has been a very common practice for a long time now, talk show host Oprah Winfrey has decided not to take this practise lying down anymore. (more…)
Tags: advertising, affiliate marketing, brand, spam, usa
Posted in marketing | No Comments »
Twitter To The Rescue Of Small Businesses
Friday, 27th March 2009In these days of recession, all possible money saving measures are helpful. As the saying goes, ‘A penny saved is a penny earned’. It has been found that the popular micro-blogging site Twitter is helping small businesses to do just that. (more…)
Tags: o2, Small Businesses, twitter
Posted in marketing | 1 Comment »
Google Profiling User Behaviour To Target Advertising
Monday, 16th March 2009It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. (more…)
Tags: advertising, content-network, display-advertising, google, google-adsense, google-adwords, personalised, ppc
Posted in SEM, google, marketing, ppc | 1 Comment »
Microsoft Closes adCenter Analytics
Friday, 13th March 2009Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself. (more…)
Tags: adcenter, adcenter analytics, google-analytics, microsoft, microsoft-adcenter
Posted in SEM, Technology, marketing, ppc, search, seo | 1 Comment »
RSS
Twitter
Facebook