I use the Bango Analytics myself because I use their system to collect money from mobile users. Whatthey do is not exactly page tagging. In fact they have you put invisible “redirects” in teh areas of your site you want to measure.

The drawback of teh Bango approach is that although there is no code to change on pages, it is a bit more invasive because you have to make changes to your links. Teh big win is that Bango have some very cool technology so they can identify users uniquely – by looking back into the WAP gateway at the operator. Its very very accurate – compared with anything else.

Wireline analysis is also cool. Reminds me of a company called eNition – disappeared a while back. Potentially unlimited in scope, and as its a proxy it can do anything you could possibly envisage. I host my sites all over the place so its no use to me, but I will keep a watching brief on Amtheon.

Thanks for posting about Amethon however I hate to do this but you are incorrect in your post above.

Yes you are correct that Google analytics does not work for mobile websites because 95% of mobile browsers do not render javascripts tags.

However you are incorrect that Bango works the same way as Amethon’s Mobile Analytics.

Bango uses page tagging which also has issues.

Amethon is the only Mobile Analytics to use wireline capture. Our technology captures real time traffic from your webserver.

For more information on the benefits of using wireline capture download the 4 page pdf on our website at http://www.amethon.com/Content_Common/pg-Mobile-Analytics.seo

Or send me an email directly.

Regards,
Dean Collins
dean.collins@Amethon.com

Mobilytics is the only fully hosted, no server required, tag your pages, mobile web analytics that tracks your complete website (every page) while adding mobile specific metrics and handset details.

Oh, and we include a mobile ad network for publishers to earn revenue. (And it’s free!)

Greg Harris, CEO
Mobile Visions, Inc

http://www.mobilytics.net