Virgin Offer Free Airtime In Exchange For Ad Views

8th March 2007

Virgin Mobile USA have recently launched a cool program called “Sugar Mama”. The program allows users to sign up and earn free airtime.

Sugar Mama

The way this works is that Virgin Mobile users must watch short online videos, rate them, and give their feedback. In return, for every minute of their time, Virgin reward them with a free minute of airtime.

“Sugar Mama” is nothing more than a cheeky way for Virgin to test which advertising model works best. Smart move, but the results of such a study can not really be applied to regular users who aren’t getting any benefit out of watching ads on their phone.

Benefits of such a scheme though will definitely include greater user interest in mobile video, and an inkling towards what sort of ads and video content interest mobile users the most.

Add Your Comments

16 Responses to “Virgin Offer Free Airtime In Exchange For Ad Views”

Follow comments on this post through the RSS 2.0 Feed

1. Matt : 1 May 2007 at 5:26 pm

   Is it? How do I sign up for this?

2. AccuraCast : 1 May 2007 at 6:37 pm

   Hi Matt,
   Unfortunately this is only available to Virgin USA customers. We’re keeping our fingers crossed that the test market in the USA is successful, in which case they will also launch the same scheme in the UK.

3. Alemu madebo : 6 June 2007 at 4:58 pm

   please send me free virgin airtime

4. Alemu madebo : 6 June 2007 at 5:02 pm

   mobile TV and free virgin airtime

5. Alemu madebo : 6 June 2007 at 5:02 pm

   virgin mobile to use infospace

6. Alemu madebo : 6 June 2007 at 5:03 pm

   Thank you for free virgin airtime

7. AccuraCast : 6 June 2007 at 7:02 pm

   Alemu, you need to be in the USA and you need to contact Virgin for this!

8. steven : 29 September 2007 at 1:56 am

   sugar moma is the best and should stay for ever

9. steven : 29 September 2007 at 1:57 am

   its cool

10. jenny : 29 April 2008 at 6:34 pm

    i need free minutes

11. jenny : 29 April 2008 at 6:40 pm

    hey, i would really like to get a free minute

12. jenny : 29 April 2008 at 6:41 pm

    when do u get ur free minute?????

13. ryan : 25 May 2008 at 7:08 pm

    hi, would love the free mins. im desperate for cred but can’t get any at the moment. well deserved.

14. jim : 5 June 2008 at 7:24 pm

    please help i need sometime please thanx,jim

15. Chrissy : 25 September 2008 at 12:54 am

    i have 12 free minutes but i don’t know how to use them. does anyone know?

Discussion on social networks & blogs

1. Virgin Mobile’s Fund My Phone goes to Facebook : 21 May 2008 at 4:17 pm

   [...] Virgin Mobile U.S.A. has just extended their Sugar Mama program to the social sphere. The Fund My Phone application has been launched on Facebook, and allows Virgin Mobile With the current state of the economy, mobile charges have been a burden to many but they can’t just forego this necessity just because of rising mobile cost. It’s a good thing that some geeks and programmers have continously graced the web with nifty applications that aids individuals with every possible aspects of their lives. [...]

Add Your Comments

Please Note: We do not use nofollow, but we moderate all comments. Your comment will go live once it has been moderated. You do not need to resubmit it.

Avatars are displayed for users logged in via Facebook or can be created on Gravatar.com, and will appear whenever you leave a comment on a Gravatar-enabled blog.

Trackbacks

Trackback URL. (Right-click the link to copy shortcut / link location.)