Yahoo! Mobile Advertising Launches In 19 Countries

13th February 2007

Yahoo! has launched a new ad publishing platform to deliver content and marketing messages to the company’s mobile users. The display advertising will be in the form of banners appearing near the top of the home pages on its mobile-specific Web sites in 19 countries, which include the U.S., U.K., France, Brazil, Mexico, Canada, India, Thailand and Australia, among others.

The ads include click-through and click-to-call features. According to Yahoo, the system can fluidly target ad sizes and creative according to the screen size and other capabilities of a given device.

Eight advertisers have run ads using the new system, including Infiniti, Intel, Nissan, Procter & Gamble Asia Pacific and Singapore Airlines.

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1. Search Daily News » Mobile Feeds On Yahoo! Site Explorer : 13 April 2007 at 11:04 am

   [...] As Yahoo! Site Explorer is pulled out of Beta, it has introduced the ability to accept mobile site feeds. The mobile crawler will use these feeds to discover new mobile web pages and allow site owners to access Yahoo!’s mobile user base. [...]

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