Audio Ads On Google – Preview

28th March 2007

Jeremy Luebke at Marketing Pilgrim signed up for a trial account of the new Google Audio Ads platform, which allows advertisers to bid on and buy spots on radio stations in the USA.

Interesting new features of the audio ads program include:

Budgeting on a weekly rather than daily basis
Demographic targeting of ads
Ad targetting by radio station
Geographical targeting by city, state, post (zip) code or countrywide
Pricing based on CPM – cost per thousand listeners
Google estimates audience numbers based on Arbitron’s estimates
Ad scheduling enabled for days of the week and times of the day, similar to CPC ads.

The full post can be viewed at http://www.marketingpilgrim.com/2007/03/first-look-at-google-audio-radio-ads.html

Tags: audio, radio-ads, Traditional media

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Discussion on social networks & blogs

Internet Search Giant Resorts To Radio For Self-Promotion | AccuraCast Search Daily News : 27 March 2008 at 6:31 pm

[...] Yahoo! Is trying every trick in the book (and out of it) to improve its performance. WebProNews reports that Yahoo!’s latest campaign involves a number of ads on local radio stations. [...]
Google Radio Ads Off The Airwaves | AccuraCast Search Daily News : 17 February 2009 at 8:06 pm

[...] The audio ad service was launched in 2006 to enable the buying and selling of radio ads via Google AdWords. However, the search company now feel that in spite of investing a lot of resources, these services have not actually managed to create the kind of impact that was expected and it would be better to discontinue these services. [...]

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