http://www.accuracast.com/search-daily-news/ppc-7471/google-buys-doubleclick-for-31-billion/ Daily news from the world of Internet & mobile search Fri, 19 Mar 2010 20:15:05 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://www.accuracast.com/search-daily-news/ppc-7471/google-buys-doubleclick-for-31-billion/comment-page-1/#comment-10215 Google’s DoubleClick To Provide Ads For Microsoft Silverlight | AccuraCast Search Daily News Thu, 07 Aug 2008 18:28:50 +0000 http://www.accuracast.com/search-daily-news/ppc/google-buys-doubleclick-for-31-billion/#comment-10215 [...] Google, the parent company of DoubleClick, also announced that they have reached an agreement with DoubleClick, to launch Silverlight 2 based ads. [...] [...] Google, the parent company of DoubleClick, also announced that they have reached an agreement with DoubleClick, to launch Silverlight 2 based ads. [...]

]]> http://www.accuracast.com/search-daily-news/ppc-7471/google-buys-doubleclick-for-31-billion/comment-page-1/#comment-4046 Google’s Plans For DoubleClick | AccuraCast Search Daily News Mon, 17 Mar 2008 20:52:47 +0000 http://www.accuracast.com/search-daily-news/ppc/google-buys-doubleclick-for-31-billion/#comment-4046 [...] European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. [...] [...] European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. [...]

]]> http://www.accuracast.com/search-daily-news/ppc-7471/google-buys-doubleclick-for-31-billion/comment-page-1/#comment-849 FTC Probes Google Acquisition Of DoubleClick | Search Daily News Wed, 30 May 2007 11:11:10 +0000 http://www.accuracast.com/search-daily-news/ppc/google-buys-doubleclick-for-31-billion/#comment-849 [...] Steve Lohr from the New York Times reported that the FTC inquiry began at the end of last week, after it was decided that the Federal Trade Commission instead of the Justice Department would conduct the review. An unnamed industry executive, who has been briefed on Google and DoubleClick’s plans reportedly informed the newspaper about the inquiry. [...] [...] Steve Lohr from the New York Times reported that the FTC inquiry began at the end of last week, after it was decided that the Federal Trade Commission instead of the Justice Department would conduct the review. An unnamed industry executive, who has been briefed on Google and DoubleClick’s plans reportedly informed the newspaper about the inquiry. [...]

]]> http://www.accuracast.com/search-daily-news/ppc-7471/google-buys-doubleclick-for-31-billion/comment-page-1/#comment-811 AOL Acquires Mobile Ad Provider Third Screen Media | Search Daily News Wed, 16 May 2007 17:30:37 +0000 http://www.accuracast.com/search-daily-news/ppc/google-buys-doubleclick-for-31-billion/#comment-811 [...] Third Screen Media provide ad management and delivered via WAP, downloadable applications, SMS, MMS and mobile video. The acquisition allows AOL to make an independant entry into the mobile marketing industry. Advertising.com is a wholly-owned subsidiary of AOL, and is yet another online marketing company that is owned by a search engine. Google, of course owns DoubleClick, and MSN have been rumoured to be eyeing 24/7 Real Media. This trend of search engines owning marketing agencies in itself is a bit anti-competitive, and will sooner or later raise questions in the market. Read the full press release of AOL acquiring Third Screen Media [...] [...] Third Screen Media provide ad management and delivered via WAP, downloadable applications, SMS, MMS and mobile video. The acquisition allows AOL to make an independant entry into the mobile marketing industry. Advertising.com is a wholly-owned subsidiary of AOL, and is yet another online marketing company that is owned by a search engine. Google, of course owns DoubleClick, and MSN have been rumoured to be eyeing 24/7 Real Media. This trend of search engines owning marketing agencies in itself is a bit anti-competitive, and will sooner or later raise questions in the market. Read the full press release of AOL acquiring Third Screen Media [...]

]]> http://www.accuracast.com/search-daily-news/ppc-7471/google-buys-doubleclick-for-31-billion/comment-page-1/#comment-804 Microsoft Eyeing 24/7 Real Media | Search Daily News Thu, 03 May 2007 16:47:17 +0000 http://www.accuracast.com/search-daily-news/ppc/google-buys-doubleclick-for-31-billion/#comment-804 [...] Microsoft has been struggling gain a significant presence in the Internet marketing industry for the past few years, but has continually failed most attempts to out-perform Google, whose recent purchase of affiliate marketing company, DoubleClick was yet another thorn in Microsoft’s side. [...] [...] Microsoft has been struggling gain a significant presence in the Internet marketing industry for the past few years, but has continually failed most attempts to out-perform Google, whose recent purchase of affiliate marketing company, DoubleClick was yet another thorn in Microsoft’s side. [...]

]]> http://www.accuracast.com/search-daily-news/ppc-7471/google-buys-doubleclick-for-31-billion/comment-page-1/#comment-778 Search Daily News » France Press Settles With Google Mon, 16 Apr 2007 19:46:53 +0000 http://www.accuracast.com/search-daily-news/ppc/google-buys-doubleclick-for-31-billion/#comment-778 [...] One can’t help but think that the passage of time and settlement has worked more in the favour of Google, for whom 13.2 million  is now a mere drop in the ocean, compared to two years ago, when they couldn’t afford to go about splashing out $3.1 billion on  a whim. [...] [...] One can’t help but think that the passage of time and settlement has worked more in the favour of Google, for whom 13.2 million  is now a mere drop in the ocean, compared to two years ago, when they couldn’t afford to go about splashing out $3.1 billion on  a whim. [...]

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