http://www.accuracast.com/search-daily-news/ppc-7471/google-starts-in-game-advertising/ Daily news from the world of Internet & mobile search Tue, 16 Mar 2010 08:16:26 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://www.accuracast.com/search-daily-news/ppc-7471/google-starts-in-game-advertising/comment-page-1/#comment-10972 Young People Abandoning Email And TV | AccuraCast Search Daily News Wed, 04 Feb 2009 17:01:19 +0000 http://www.accuracast.com/search-daily-news/ppc-7471/google-starts-in-game-advertising/#comment-10972 [...] Studies conducted by The Pew Internet and American Life Project have found that only 65% of teens use social websites nowadays, as opposed to 78% who play online games. [...] [...] Studies conducted by The Pew Internet and American Life Project have found that only 65% of teens use social websites nowadays, as opposed to 78% who play online games. [...]

]]> http://www.accuracast.com/search-daily-news/ppc-7471/google-starts-in-game-advertising/comment-page-1/#comment-10644 Google AdSense For Games | Zenn Media Mon, 03 Nov 2008 20:56:42 +0000 http://www.accuracast.com/search-daily-news/ppc-7471/google-starts-in-game-advertising/#comment-10644 [...] In-Game Advertising is nothing new, but with a Google spin on the scenario it could either prove to be a big hit or a big miss. Google is well aware that there are going to be serveral significant competitors  such as Double Fusion, IGA, And Microsoft’s Massive, but still thinks that it can set itself apart from the others. AdSense For Games has the potential to increase brand awareness as well as serve as a direct-response tool.  Google’s Bernie Stolar, A Video Game Veteran, believes that this is an area that will have tremendous growth over the next number of years involving several different media. Even thought it may not be a home-run in the immediate future, Google is trying to build the foundational building blocks for many environments that could be very attractive to marketers and ad agencies. [...] [...] In-Game Advertising is nothing new, but with a Google spin on the scenario it could either prove to be a big hit or a big miss. Google is well aware that there are going to be serveral significant competitors  such as Double Fusion, IGA, And Microsoft’s Massive, but still thinks that it can set itself apart from the others. AdSense For Games has the potential to increase brand awareness as well as serve as a direct-response tool.  Google’s Bernie Stolar, A Video Game Veteran, believes that this is an area that will have tremendous growth over the next number of years involving several different media. Even thought it may not be a home-run in the immediate future, Google is trying to build the foundational building blocks for many environments that could be very attractive to marketers and ad agencies. [...]

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