Microsoft Eyeing 24/7 Real Media

3rd May 2007

Advertising giant WPP and software giant Microsoft are rumoured to be the main contenders for ownership of 24/7 Real Media, one of the largest digital media marketing agencies.

The WPP group of companies includes the likes of Ogilvy, Mindshare and Mediacom. However, its might fades in significance to the financial powerhouse that is Microsoft, and if the two enter into a bidding war, Microsoft will win.

Microsoft has been struggling gain a significant presence in the Internet marketing industry for the past few years, but has continually failed most attempts to out-perform Google, whose recent purchase of affiliate marketing company, DoubleClick was yet another thorn in Microsoft’s side.

Bill Gates and Co. might have to pay as much as $1 Billion to buy 24/7 Real Media. Though, whether this affects Google or DoubleClick in any way is left to be seen.

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Discussion on social networks & blogs

AOL Acquires Mobile Ad Provider Third Screen Media | Search Daily News : 16 May 2007 at 5:31 pm

[...] Advertising.com is a wholly-owned subsidiary of AOL, and is yet another online marketing company that is owned by a search engine. Google, of course owns DoubleClick, and MSN have been rumoured to be eyeing 24/7 Real Media. This trend of search engines owning marketing agencies in itself is a bit anti-competitive, and will sooner or later raise questions in the market. Read the full press release of AOL acquiring Third Screen Media [...]
WPP Buys 24/7 Real Media | Search Daily News : 18 May 2007 at 1:10 pm

[...] Speculation has raged on for the past few weeks, with most people betting that Microsoft would outbid any potential buyers to get their hands on 24/7 Real Media, in an attempt to level the competition since Google’s acquisition of DoubleClick. [...]

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