New Ad Format On Google AdWords: Text Links

21st March 2007

Along with the announcement of the launch of their new pay-per-action advertising model, Google have also introduced a new ad format: Text Link Ads.

The text links are simple hyperlinks with descriptive anchor text that can be placed by advertisers within their regular text, so that they blend in better and result in higher click-through rates. The features of this new format are:

Anchor text length is 90 characters maximum
The links will include the title “Ads by Google” to identify them as paid search advertising
They do not include any additional descriptions.

Google recommend using less than 5 words in the text link ads, to allow publishers greater flexibility in placing the ads. According to them, the best ads are probably simple mention of just the brand name, which the publisher can then place in the best context on their page.

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Search Daily News » Blog Archive » Google Launches Pay-Per-Action Advertising Model : 21 March 2007 at 1:47 pm

[...] Ads from the new platform will only be shown on the content network, in text, image or text-link ad format. The beta test is only open to current advertisers from the U.S.A. who use conversion tracking. [...]
Big Green Blog : 21 March 2007 at 7:01 pm

Google Launches Paid Text Links…

After years of discussion among SEO’s about whether paid text links will work for getting ranked high on Google, now Google itself has gotten into the game. The Search Daily News blog reports that Google now offers a new type……

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