Comments on: New Ofcom Ad Rules May Drive Viewers To The Internet

By: Daniel

Daniel — Fri, 29 May 2009 16:51:10 +0000

This just goes to show were turning more and more into america. they have ad breaks ALL the time during a programme, now we will as well. i am already noticing it on some programs. at least we still have the bbc

By: David

David — Fri, 27 Mar 2009 11:21:29 +0000

This is a disgrace – there are already too many breaks on tv as it is, and they are too long as well. If more ad breaks are shown, then no-one will watch tv anymore, and just watch programmes on the Internet or buy DVD’s

By: Matt

Matt — Wed, 26 Mar 2008 15:16:58 +0000

More flexibility in placing breaks would be a good thing, but any increase in the amount would not be, even the advertisers may find that it dilutes their message, rather tha strengthening it – doubling the price and halving the amount of advertising might actually lead to better results – when you see some of the junk advertised on TV, you have to conclude that this outlet is already too cheap.

By: Omkar Gurjar

Omkar Gurjar — Wed, 26 Mar 2008 10:53:07 +0000

Could be a good breakthrough in Internet globalization, if indeed proper measures are followed.

By: W Bradford

W Bradford — Wed, 26 Mar 2008 09:45:34 +0000

Interesting! It’s very likely that longer and more frequent ad breaks on TV may drive more viewers to the Web, eventually leaving them with even fewer viewers.