PayPal Integrated Into Yahoo! Sponsored Results

April 18th, 2007

Yahoo! Search Marketing now offers PayPal payment option to advertisers. The tie-up announced yesterday will allow advertisers using PayPal to include a shopping cart icon next to their sponsored search listings, to signify that they accept payment via PayPal Express Checkout instead of (or in addition to) credit cards.

PayPal Express Checkout on Yahoo! sponsored results.

Google Checkout was in direct competition with eBay for online payment. They have combatted this threat by joining forces with Yahoo! in a move that will benefit both Yahoo! and PayPal to some extent.

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One Response to “PayPal Integrated Into Yahoo! Sponsored Results”

  1. Ebay Versus Google: The Showdown Begins? | Search Daily News Says:
    June 18th, 2007 at 1:36 pm

    [...] Google threw a party, called the Google Checkout Freedom Party” for the launch of Google Checkout in Boston on the same day that eBay had scheduled its user conference, eBay Live, in Boston. Google Checkout rivals eBay-owned PayPal, which is currently the most popular online payment system, especially on eBay. [...]

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