Search Giants Considering DoubleClick Acquisition

4th April 2007

Affiliate advertising and reporting platform provider, DoubleClick is supposedly up for sale with the who’s who of search bidding on it.

Google is supposed to have joined the bidding war for DoubleClick, hot on the heels of Microsoft, Yahoo! and AOL.

DART is the ad serving platform and Performics is the search and affiliate marketing platform of the company, which is quite popular with naive advertisers and notorious among those that understand marketing. Underhand sales tactics, non-original technology and a big bank account backing them have been the main vehicles to their success.

$2 Billion is the rumoured price tag attached to the acquisition, and one has to ask, is Google really so hungry for content networks that it will buy just about anything that’s up for grabs?

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Search Daily News » Google Buys DoubleClick For $3.1 Billion : 15 April 2007 at 7:45 pm

[...] New York-based DoubleClick helps its customers place and track online advertising. The company has been the centre of attention this month as the largest Search Engines in the world, Google, Microsoft, Yahoo! and AOL have all reportedly voiced an interest or attempted to buy the DoubleClick. [...]

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