Comments on: Yahoo! Gets Serious About Click Fraud

By: Yahoo! Sharpens Its Claws To Fight Click Fraud | AccuraCast Search Daily News

Mon, 07 Apr 2008 14:26:28 +0000

[...] The majority of fraudulent clicks are usually initiated by competitors trying to run up an advertiser’s ad budget so that their ads stop showing once their daily limit is exceeded and by publishers trying to earn more money from the content network ads shown on their site. Yahoo! use a click protection system and have claimed to discard as much as 12-15% of clicks registered on ads before billing their advertisers. Last August they launched the Traffic Quality Center to help combat click fraud and “build the highest quality ad network possible.” In a new endeavor against this menace, Yahoo! has teamed up with Click Forensics, a traffic quality management company that audits clicks received by an advertiser to fight against click fraud. [...]

By: Chan

Chan — Thu, 23 Aug 2007 08:26:56 +0000

Interesting post

By: Paid Traffic » Paid Traffic August 14, 2007 12:49 pm

Paid Traffic » Paid Traffic August 14, 2007 12:49 pm — Tue, 14 Aug 2007 16:52:38 +0000

[...] Yahoo! Gets Serious About Click Fraud It could in fact, very easily just end up being a soapbox for them to trumpet how conscientious they are about delivering quality traffic, but doing nothing concrete about refunding companies whose marketing budgets have paid for … [...]