Yahoo! Keyword Selector Tool Phasing Out
10th May 2007
Marketing Pilgrim has reported that Yahoo! recently emailed him saying that the keyword selector tool will no longer be supported. They will update it one last time with data from Jan 2007. Thereafter, the only reliable source of keyword search volumes will be the forecasting tool in Yahoo! Sponsored Search.
An extract of the letter sent to marketing pilgrim reads:
For the time being, Yahoo! plans to adjust the tool to show information from January 2007, but it’s also recommend that advertisers use the more robust forecasting capabilities in the new Sponsored Search to gain insight into expected performance. The forecasting service available now within Panama and through our APIs is a great alternative to Keyword Selector Tool in terms of providing keyword data points for performance and cost. Our forecasting service APIs provide a number of opportunities. They provide a forecast for an ad group, set of keywords, and a single keyword. The following forecast metrics are provided:
- Average Position – The average position of the ad
- Clicks – The estimated number of clicks
- Average CPC – The average cost per click
- Impressions – The estimated number of impressions
- Max Bid – The maximum bid for the current forecast
- Missed Clicks – The estimated number of missed clicks
One Response to “Yahoo! Keyword Selector Tool Phasing Out”
Follow comments on this post through the RSS 2.0 Feed
Add Your Comments
Please Note: We do not use nofollow, but we moderate all comments. Your comment will go live once it has been moderated. You do not need to resubmit it.
Avatars are displayed for users logged in via Facebook or can be created on Gravatar.com, and will appear whenever you leave a comment on a Gravatar-enabled blog.
Trackbacks
Trackback URL. (Right-click the link to copy shortcut / link location.)
RSS
Twitter
Facebook
So the forecating tool in Yahoo! Sponsored Search is it? OK, thank you for the information.