Yahoo! Search Marketing API Re-Launching

April 13th, 2007

An updated application programming interface (API) for the new Yahoo! Search Marketing platform will be made available to advertisers via their Enterprise Web Services.

The API allows agencies and advertisers to interface directly with the Panama system from their own proprietary campaign / bid management software.
Details on the API and sign up requests for API access can be found on the Web Services page:

Yahoo! Enterprise Web Services

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