Google / YouTube Remain Most Popular Video Sites
Google sites including Google Video and YouTube continue to dominate the U.S. online video market with 16.7% of the total video streams initiated.
According to comScore, the Google sites boasted 57.4 million unique users and 1.2 billion streams in the month of March. The lion’s share of this traffic came from YouTube, which accounted for 53.5 million unique users and 1.1 billion video streams.
The top 10 online streaming video properties ranked by comScore were as follows:
| Property | Video Streams Initiated (MM) | Share of Video Streams Initiated | Unique Video Streamers (000) | Reach (%) Among Total U.S. Internet Users |
|---|---|---|---|---|
| Google Sites | 1,177 | 16.7% | 57,376 | 32.3% |
| Yahoo! Sites | 434 | 6.2% | 34,532 | 19.5% |
| Fox Interactive Media | 421 | 6.0% | 47,446 | 26.7% |
| Viacom Digital | 260 | 3.7% | 20,245 | 11.4% |
| Time Warner Network | 222 | 3.2% | 28,945 | 16.3% |
| Microsoft Sites | 151 | 2.2% | 17,933 | 10.1% |
| Roo Group, Inc. | 96 | 1.4% | ||
| Disney Online | 90 | 1.3% | 9,801 | 5.5% |
| ABC.com | 80 | 1.1% | 7,033 | 4.0% |
| ESPN | 67 | 1.0% | 8,603 | 4.9% |
| Total Internet | 7,014 | 100.0% | 126,635 | 71.4% |
In total, more than 126 million Americans viewed online streaming video in March, which amounts to 5 out of every 7 U.S. Internet user. On average users viewed nearly two video streams per day resulting in an average of 145 minutes of online video in March 2007.
Tags: accuracast, search, news
Like what you just read?
Share the site by bookmarking it as a favourite on any of the sites below
Trackback URL. Follow comments on this post through the RSS 2.0 feed.
Leave a Reply
You might also want to read the following related posts:
- Google Video Search Now Includes YouTube Results
- Top Social Media Sites In The UK - Jan 2008
- YouTube Continues To Lead Online Video Market
Previous / Next stories:


















