Google / YouTube Remain Most Popular Video Sites
5th June 2007
Google sites including Google Video and YouTube continue to dominate the U.S. online video market with 16.7% of the total video streams initiated.
According to comScore, the Google sites boasted 57.4 million unique users and 1.2 billion streams in the month of March. The lion’s share of this traffic came from YouTube, which accounted for 53.5 million unique users and 1.1 billion video streams.
The top 10 online streaming video properties ranked by comScore were as follows:
| Property | Video Streams Initiated (MM) | Share of Video Streams Initiated | Unique Video Streamers (000) | Reach (%) Among Total U.S. Internet Users |
|---|---|---|---|---|
| Google Sites | 1,177 | 16.7% | 57,376 | 32.3% |
| Yahoo! Sites | 434 | 6.2% | 34,532 | 19.5% |
| Fox Interactive Media | 421 | 6.0% | 47,446 | 26.7% |
| Viacom Digital | 260 | 3.7% | 20,245 | 11.4% |
| Time Warner Network | 222 | 3.2% | 28,945 | 16.3% |
| Microsoft Sites | 151 | 2.2% | 17,933 | 10.1% |
| Roo Group, Inc. | 96 | 1.4% | ||
| Disney Online | 90 | 1.3% | 9,801 | 5.5% |
| ABC.com | 80 | 1.1% | 7,033 | 4.0% |
| ESPN | 67 | 1.0% | 8,603 | 4.9% |
| Total Internet | 7,014 | 100.0% | 126,635 | 71.4% |
In total, more than 126 million Americans viewed online streaming video in March, which amounts to 5 out of every 7 U.S. Internet user. On average users viewed nearly two video streams per day resulting in an average of 145 minutes of online video in March 2007.
Add Your Comments
Please Note: We do not use nofollow, but we moderate all comments. Your comment will go live once it has been moderated. You do not need to resubmit it.
Avatars are displayed for users logged in via Facebook or can be created on Gravatar.com, and will appear whenever you leave a comment on a Gravatar-enabled blog.
Trackbacks
Trackback URL. (Right-click the link to copy shortcut / link location.)
RSS
Twitter
Facebook
