Ad News
Layoffs At Google Radio Automation
6th August 2009
Though the recession may be abating, it has certainly not ended as yet. Google is likely to layoff some more of their staff in the coming weeks. More »
Google Ringback Advertising For Landlines And Mobile
21st July 2009
It has been observed of late, that Google is moving into territory beyond their traditional frontiers. They launched Google Voice recently, which has more to do with the field of telecommunications than computers, and now, rather unsurprisingly, they are looking at these expansions as a means of generating more advertising revenue in future. More »
Users To Decide Digg Ad Rates
8th June 2009
Digg recently announced plans to set up a new advertising platform. This advertising platform will be different from ad offerings on other sites, as it will indirectly allow users to decide the price Digg will charge their advertisers for each ad. More »
YouTube Testing Pre-Roll Ads
2nd June 2009
YouTube has now decided to launch their pre-roll ad service outside the U.S.A. As a first step towards achieving that goal, they have started trialling pre-roll ads on YouTube in the U.K. More »
Mixx Debuts Ad Rating Service
11th May 2009
The social book marking site Mixx has introduced a new service, called ‘the sifter’, which will enable “elite” members of Mixx to vote on five different ads of any format that an advertiser uploads, thus giving the advertisers an idea of which ad will be the most effective. More »
Phorm Whips Up Privacy Storm
5th May 2009
The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here. More »
First Amazon, Now Google In Anti-Gay Row
20th April 2009
Amazon.com recently upset a lot of their gay clients by removing the sales rankings for several gay titles from their collection. Now, search giant Google is likely to find itself in the middle of the same contreversy due to a faux-pas that has been found on the AdWords system. More »
Popular Brands Succumb To Sneaky Twitter Advertising
14th April 2009
A number of popular brands have been recently caught paying for undercover publicity on Twitter. These brands are paying Twitter users, via the Magpie ad network, to tweet about their products. More »
Google TV Ads Online
31st March 2009
After having decided to discontinue print and radio ads earlier this year, Google is now considering the possibility of connecting its TV ads to their video site YouTube, in the hope of enticing advertisers to both these platforms. More »
Google Blends Mobile Ads In Organic Results
8th January 2009
While Google has always been very particular about differentiating ads from organic search results by placing ads only at the side of the search results page or in clearly marked slots at the top of the page, the Google Operating System blog recently found Google Mobile Search displaying short text ads in the middle of the search results page. More »
Google Lifts Ban On Gambling In U.K.
17th October 2008
With effect from 17th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K. More »
Internet Advertising On The Upswing
11th September 2008
If forecasts made by various media communications companies are to be believed, the amount of money spent on internet advertising is poised to increase considerably. More »
Intel + Yahoo! Innovate With Interactive TV
21st August 2008
There is some good news, for those who cannot decide between watching their favorite TV program and surfing the World Wide Web. Connected TV, from Yahoo! enables users to access the Web on their television sets, while also continuing to watch their favorite TV show. More »
Yahoo! Changes Policy On Gambling Ads
14th May 2008
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. More »
Google TV Ads Now Available To All US Advertisers
7th May 2008
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. More »
Twitter Testing Ads Within Streams?
17th April 2008
Users of Twitter have revealed to TechCrunch that they have come across ads displayed within the twitter feeds during this past week, just after some breaks were reported in the continuity of their services. More »
YouTube Insight Provides Viewer Analytics
31st March 2008
It is a well known fact that advertisers and publishers are always keen to know details about the performance of their content and the effect it has on viewers. In order to satiate their publishers’ appetites for viewer statistics, YouTube has introduced a new tool called Insight, which is available free of cost to YouTube account holders. More »
Internet Search Giant Resorts To Radio For Self-Promotion
28th March 2008
Yahoo! Is trying every trick in the book (and out of it) to improve its performance. WebProNews reports that Yahoo!’s latest campaign involves a number of ads on local radio stations. More »
Mobile Operators Unite To Standardise Ad Measurement
13th February 2008
Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. More »
Microsoft Mobile PPC Ads – Not In This Quarter
1st February 2008
A reliable internal source at Microsoft adCenter has revealed that they are currently working hard with the ScreenTonic group to roll out a mobile advertising offering in the near future. It will not, however, be anytime within the quarter. More »
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