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Microsoft Enhances Mobile Advertising Offering
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. More »
Posted on May 29th, 2008 in Mobile, SEM.
Microsoft Launches New Search Marketing Tools
When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. More »
Posted on December 11th, 2007 in PPC.
Microsoft & Yahoo! Update PPC Algorithms
Microsoft adCenter and Yahoo! Search Marketing have both announced updates on their paid search platforms. AdCenter’s updates focus on quality based ranking, while Yahoo!’s update is focused on improving the overall quality of traffic delivered via their PPC platform. More »
Posted on October 3rd, 2007 in PPC.
Microsoft adCenter Updates Trademark Policy
Microsoft adCenter is changing the way they manage their trademark policy starting September 10, 2007. While no change will be made to the trademark policy itself, this update aligns adCenter better with marketplace practices, speeds up editorial review to get ads live faster, and ensures consumers see relevant ads. More »
Posted on August 30th, 2007 in PPC.
