Adcenter News

Introducing The Yahoo! And Microsoft Search Alliance

22nd February 2010

Yahoo! and Microsoft, who have been in talks regarding a search alliance for some time now, have recently received regulatory clearance for the same. More »

Bing Drives SEM Expenditure On Microsoft adCenter

28th July 2009

Early indicators show that Microsoft’s new decision engine ‘Bing’ is indeed helping Microsoft to establish a better position in the Search Engine Market. More »

Microsoft Closes adCenter Analytics

13th March 2009

Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself. More »

More Ads Above Organic Results On Live Search

10th February 2009

Live Search results used to have three mainline ad positions above the organic results in the past. This has now been increased to four mainline ad positions on the search engine results pages in the U.K, which means some users will not see any organic results without scrolling. More »

Small Businesses Stay Away From SEMs

24th December 2008

According to the results of a study conducted in April this year, around 59% of small businesses do not make use of search marketing. More »

Microsoft Enhances Mobile Advertising Offering

29th May 2008

Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. More »

Microsoft Launches New Search Marketing Tools

11th December 2007

When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. More »

Microsoft & Yahoo! Update PPC Algorithms

3rd October 2007

Microsoft adCenter and Yahoo! Search Marketing have both announced updates on their paid search platforms. AdCenter’s updates focus on quality based ranking, while Yahoo!’s update is focused on improving the overall quality of traffic delivered via their PPC platform. More »

Microsoft adCenter Updates Trademark Policy

30th August 2007

Microsoft adCenter is changing the way they manage their trademark policy starting September 10, 2007. While no change will be made to the trademark policy itself, this update aligns adCenter better with marketplace practices, speeds up editorial review to get ads live faster, and ensures consumers see relevant ads. More »