Adcenter News
Introducing The Yahoo! And Microsoft Search Alliance
22nd February 2010
Yahoo! and Microsoft, who have been in talks regarding a search alliance for some time now, have recently received regulatory clearance for the same. More »
Bing Drives SEM Expenditure On Microsoft adCenter
28th July 2009
Early indicators show that Microsoft’s new decision engine ‘Bing’ is indeed helping Microsoft to establish a better position in the Search Engine Market. More »
Microsoft Closes adCenter Analytics
13th March 2009
Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself. More »
More Ads Above Organic Results On Live Search
10th February 2009
Live Search results used to have three mainline ad positions above the organic results in the past. This has now been increased to four mainline ad positions on the search engine results pages in the U.K, which means some users will not see any organic results without scrolling. More »
Small Businesses Stay Away From SEMs
24th December 2008
According to the results of a study conducted in April this year, around 59% of small businesses do not make use of search marketing. More »
Microsoft Enhances Mobile Advertising Offering
29th May 2008
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. More »
Microsoft Launches New Search Marketing Tools
11th December 2007
When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. More »
Microsoft & Yahoo! Update PPC Algorithms
3rd October 2007
Microsoft adCenter and Yahoo! Search Marketing have both announced updates on their paid search platforms. AdCenter’s updates focus on quality based ranking, while Yahoo!’s update is focused on improving the overall quality of traffic delivered via their PPC platform. More »
Microsoft adCenter Updates Trademark Policy
30th August 2007
Microsoft adCenter is changing the way they manage their trademark policy starting September 10, 2007. While no change will be made to the trademark policy itself, this update aligns adCenter better with marketplace practices, speeds up editorial review to get ads live faster, and ensures consumers see relevant ads. More »

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