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Intel + Yahoo! Innovate With Interactive TV
August 21st, 2008
There is some good news, for those who cannot decide between watching their favorite TV program and surfing the World Wide Web. Connected TV, from Yahoo! enables users to access the Web on their television sets, while also continuing to watch their favorite TV show. Read the rest of this entry »
Yahoo! Changes Policy On Gambling Ads
May 14th, 2008
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. Read the rest of this entry »
Google TV Ads Now Available To All US Advertisers
May 7th, 2008
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. Read the rest of this entry »
Twitter Testing Ads Within Streams?
April 17th, 2008
Users of Twitter have revealed to TechCrunch that they have come across ads displayed within the twitter feeds during this past week, just after some breaks were reported in the continuity of their services. Read the rest of this entry »
YouTube Insight Provides Viewer Analytics
March 31st, 2008
It is a well known fact that advertisers and publishers are always keen to know details about the performance of their content and the effect it has on viewers. In order to satiate their publishers’ appetites for viewer statistics, YouTube has introduced a new tool called Insight, which is available free of cost to YouTube account holders. Read the rest of this entry »
Internet Search Giant Resorts To Radio For Self-Promotion
March 28th, 2008
Yahoo! Is trying every trick in the book (and out of it) to improve its performance. WebProNews reports that Yahoo!’s latest campaign involves a number of ads on local radio stations. Read the rest of this entry »
Microsoft Mobile PPC Ads - Not In This Quarter
February 1st, 2008
A reliable internal source at Microsoft adCenter has revealed that they are currently working hard with the ScreenTonic group to roll out a mobile advertising offering in the near future. It will not, however, be anytime within the quarter. Read the rest of this entry »
EA Launches Ad-Funded Games Online
January 25th, 2008
Electronic arts (EA) the largest gaming company in the US, is set to change its strategy for marketing video games. They intend to launch a new version of the popular PC game ‘Battlefield Heroes’ in the summer, but this version will not be on sale in any of the stores. It will be launched online and will be a free service. Read the rest of this entry »
Facebook Ad Platform Launches Amidst Much Criticism
November 9th, 2007
Facebook, the popular social network has announced the launch of its own advertising network, Facebook Ads, which went live yesterday. The advertising platform will provide three products to advertisers: Social Ads, Facebook Pages and Beacon, in addition to market information via Insights. These ads will be featured in addition to the ads currently supplied by Microsoft . Read the rest of this entry »
Worldwide Mobile Advertising Metrics Released By AdMob
November 8th, 2007
AdMob, one of the most popular mobile advertising platforms have released data about mobile advertising and network metrics based on approximately 1.5 billion ad impressions served during the month of September 2007. Read the rest of this entry »
Slow Rise In Popularity Of RSS Advertising
October 30th, 2007
Really Simple Syndication skyrocketed to popularity a year ago, and was predicted to bring about a whole new channel for non-intrusive advertising. One year down the line, the technology has definitely made inroads into Internet users lives, but advertising on the channel is picking up very, very slowly. Read the rest of this entry »
AdWords Keyword Analysis Tool Diagnoses Quality Score
October 23rd, 2007
Inside AdWords, the official Google AdWords blog announced the availability of a new keyword analysis tool yesterday. The new tool builds on information presented in the already available keyword status tool, which told advertisers whether their ads were being served or not. Read the rest of this entry »
Top U.S. Advertiser Budgets
October 18th, 2007
In the United States of America, advertising spend for the top 10 companies in the first half of 2007 reached $8.3 billion. The Nielsen Company recently reported that this number was down 7.3 per cent from the same period in 2006, though the overall ad spending for all monitored U.S companies was down just 0.5 per cent compared to the same period last year. Read the rest of this entry »
Gambling Ads On Google - Then v Now
June 14th, 2007
Google imposed a “full” ban on gambling ads starting from the 1st of this month. In the past Google officially allowed ads from websites that did not require payment. So for example, any casino could lure people to their site via a free gaming portal, and then direct them to the paid site thereafter. Read the rest of this entry »
Gambling Ads On Google
April 26th, 2007
AdWords editors have a “strict” policy against advertising any gambling sites. Yet, every time one searches on Google for any keywords related to gambling (e.g. online casinos, poker etc.) one is sure to see a good many sponsored links from the who’s who of the gambling world. Read the rest of this entry »
