Advertising News
Google Ringback Advertising For Landlines And Mobile
21st July 2009
It has been observed of late, that Google is moving into territory beyond their traditional frontiers. They launched Google Voice recently, which has more to do with the field of telecommunications than computers, and now, rather unsurprisingly, they are looking at these expansions as a means of generating more advertising revenue in future. More »
Users To Decide Digg Ad Rates
8th June 2009
Digg recently announced plans to set up a new advertising platform. This advertising platform will be different from ad offerings on other sites, as it will indirectly allow users to decide the price Digg will charge their advertisers for each ad. More »
YouTube Testing Pre-Roll Ads
2nd June 2009
YouTube has now decided to launch their pre-roll ad service outside the U.S.A. As a first step towards achieving that goal, they have started trialling pre-roll ads on YouTube in the U.K. More »
Mixx Debuts Ad Rating Service
11th May 2009
The social book marking site Mixx has introduced a new service, called ‘the sifter’, which will enable “elite” members of Mixx to vote on five different ads of any format that an advertiser uploads, thus giving the advertisers an idea of which ad will be the most effective. More »
Phorm Whips Up Privacy Storm
5th May 2009
The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here. More »
First Amazon, Now Google In Anti-Gay Row
20th April 2009
Amazon.com recently upset a lot of their gay clients by removing the sales rankings for several gay titles from their collection. Now, search giant Google is likely to find itself in the middle of the same contreversy due to a faux-pas that has been found on the AdWords system. More »
Popular Brands Succumb To Sneaky Twitter Advertising
14th April 2009
A number of popular brands have been recently caught paying for undercover publicity on Twitter. These brands are paying Twitter users, via the Magpie ad network, to tweet about their products. More »
Google Profiling User Behaviour To Target Advertising
16th March 2009
It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. More »
YouTube Wooing Big Media Companies
27th January 2009
In what could be a win-win situation for all concerned, Google is planning to allow big media companies to start selling ads along with their content that appears on YouTube. More »
Google Launches Free TV Ad Creator
19th January 2009
It just got cheaper and a lot easier to advertise products on television. Google has launched a free television ad creation service for AdWords advertisers. More »
It’s Not Web TV, It’s Connected TV
15th January 2009
When Web TV was first introduced in the 1990s, the TV set was connected to a keyboard and a set top box. Back then, it did not succeed quite as well as expected. But now it seems to be making a comeback in a modified form, with the keyboard and set top box built into the TV itself; And it’s now called Connected TV. More »
Google Blends Mobile Ads In Organic Results
8th January 2009
While Google has always been very particular about differentiating ads from organic search results by placing ads only at the side of the search results page or in clearly marked slots at the top of the page, the Google Operating System blog recently found Google Mobile Search displaying short text ads in the middle of the search results page. More »
AdWords Allows Alcohol Advertising
10th December 2008
As per the latest alterations made to the Google AdWords editorial policies, which are “reviewed” from time to time, it will now be possible for alcohol manufacturers to advertise their products in the U.S. through AdWords. This was not permitted until now. More »
Sponsored Links On Google Image Search Results
28th November 2008
Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. More »
LinkedIn Launches Service For Advertisers
28th October 2008
LinkedIn launched a new service called LinkedIn Surveys last month, which will conduct surveys to help advertisers, reach their target audience. The target audience being professionals and decision makers such as executives and IT experts, who are members of this social network. More »
Google Lifts Ban On Gambling In U.K.
17th October 2008
With effect from 17th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K. More »
Google Launches Banner Design Tool
16th October 2008
Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. More »
Yahoo! Announces New Ad Platform – APT
26th September 2008
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. More »
Internet Advertising On The Upswing
11th September 2008
If forecasts made by various media communications companies are to be believed, the amount of money spent on internet advertising is poised to increase considerably. More »
Google-Yahoo! Deal Upsets Advertisers
10th September 2008
The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. More »
RSS
Twitter
Facebook