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YouTube Insight Provides Viewer Analytics
It is a well known fact that advertisers and publishers are always keen to know details about the performance of their content and the effect it has on viewers. In order to satiate their publishers’ appetites for viewer statistics, YouTube has introduced a new tool called Insight, which is available free of cost to YouTube account holders. More »
Posted on March 31st, 2008 in Video.
Google Analytics To Share Data With Other Google Products
Google Analytics has started requesting webmasters permission to share website visitor data with other Google products as well as a benchmarking service. More »
Posted on March 5th, 2008 in PPC, Google.
Attacking Google Mobile’s Achilles’ Heel - Analytics
A recent news bite on AccuraCast Search Daily News highlighted the fact that Google AdWords does not provide reliable conversion tracking on mobile ad campaigns. In the wake of this announcement, a number of alternative solution providers, including the likes of Bango, have announced alternative products that supplement Google’s shortcomings in this area. More »
Posted on February 8th, 2008 in Mobile, Google.
