Aol News
AOL Ranked Top US Ad Network
22nd January 2010
According to data released by comScore, AOL Advertising was the top ad network in the USA in December 2009. ComScore’s reasearch results show that AOL Advertising had access to 187 million U.S. Internet users. More »
Microsoft Users Click More
14th December 2009
Data released by advertising network Chitika should be of great interest to online marketers and advertisers. Their research revealed that Microsoft users tend to click more on ads than users of other operating systems, search engines and browsers. More »
AOL Shutting Down Mobile Ad Networks
24th September 2009
If the latest buzz in the mobile industry is to be believed, AOL seems to be getting ready to shut down their mobile advertising network. More »
Google Launches New DoubleClick Ad Exchange
18th September 2009
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this. More »
Google Annihilates Microsoft, Yahoo! In Mobile
8th July 2009
If Global Stats from StatCounter are to be believed, Microsoft and Yahoo! might as well pack their bags and say goodbye to mobile search, because Google reportedly owns 97% of the market. More »
Yahoo! Tops Mobile Search Site Benchmark
23rd April 2009
Growth in mobile Internet access and the number of users perform search operations on their mobile phones has prompted dotMobi and Gomez Inc. to create the world’s first Mobile Web Benchmark Series, to rank the leading mobile sites with regards to their efficiency for customer operations. More »
US Search Engine Market Share Data – Jan 2009
25th February 2009
According to the latest qSearch analysis of the major U.S. search engines carried out by comScore, search continues to grow and little has changed in terms of market share of the top 5 search providers. More »
AOL Rumoured To Sell Bebo
29th January 2009
The latest rumors doing the rounds are that AOL may be planning to sell Bebo for about $200 million, less than a year after it acquired the social network for $850 million. More »
Yahoo! To Axe 1500 More Jobs
22nd October 2008
Gloomy forecasts and plummeting bottom lines have led to the once giant of online advertising and search to announce 1,500 more job cuts this year, bringing the total to 2,500 employee lay-offs. More »
Live Search Maps Tries To Turn The Heat On Google
3rd October 2008
The Virtual Earth team at Microsoft has updated their platform and also added some interesting and useful new features to it in an attempt to improve the Live Search Maps offering and make it more competitive with Google Maps. More »
Google Has The Best Maps
2nd October 2008
According to the results of a survey conducted by analysts, Cowen & Co., which were released on Monday, Google Maps has left its competitors far behind in the race. More »
Yahoo! Talking Merger With AOL
25th September 2008
Following all the hullabaloo after the Yahoo! board of directors refused Microsoft’s offer to buy them over, and the threats led by investor Carl Icahn, to replace the entire board of Yahoo!, the headless chicken that is Yahoo! is now looking at merging with another collossal sinker, AOL. More »
Impending AOL Split Now Official
8th August 2008
Since the beginning of the year we have heard off and on that AOL’s access and media units are likely to be split. This has now been confirmed by none other than CEO, Jeff Bewkes, while releasing the financial results of the company for the second quarter of the year. The process is expected to start early next year. More »
Microsoft Resumes Talks With AOL
21st July 2008
The Wall Street Journal reported last week that Microsoft and AOL have resumed discussions with each other, to try and come to a mutually beneficial agreement on a search-related deal. More »
Microsoft – Yahoo! Battle Gets Heated And Complicated
14th April 2008
This was never going to be a straightforward acquisition and we all knew that. However, Microsoft’s bid to acquire Yahoo! has just turned more complicated with a whole new set of competing factions coming out of the woodwork. Google, AOL , News Corp. and Time Warner have all re-emerged as significant players. More »
Microsoft And AOL Step Up Their Mobile Services
3rd April 2008
A few days ago, Jupiter research had predicted that mobile search ad revenues would touch $5 billion over the next 5 years. Microsoft and AOL are both taking this statement very seriously. They are working very hard to improve their mobile offerings in an effort to make up for the loss of market share in desktop search. More »
AOL Buys Social Network Bebo For GBP 420 Million
14th March 2008
AOL has announced that it will acquire Bebo, the UK-based social media network, for £422 million in cash. Randy Falco, CEO of AOL, announced this in an email to all AOL employees on 13th March 2008. More »
US Search Engine Market Share Data – Jan 2008
29th February 2008
comScore has released the latest search engine rankings data for the United States, and Google is once again at the top of the heap with almost 53% market share. More »
Yahoo! Courts AOL In Bid To Make Microsoft Jealous
12th February 2008
The board of directors at Yahoo, have not taken very kindly to Microsoft’s unsolicited takeover bid of $45 billion or approximately $31 per share, which they feel is too low. In an attempt to shield themselves from Microsoft, Yahoo! executives have reportedly revived merger talks with AOL Times Warner. More »
Online Marketing Predictions For 2008
7th January 2008
We have looked at some of the leading tech blogs and heard what search marketing professionals had to say on popular forums. Based on the collective brain power of all the professionals and contributors at ReadWriteWeb, ValleyWag, TechCrunch, SearchEngineWatch and WebProWorld we have compiled a list of our favourite predictions for 2008: More »
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